2008 St. Francis de Sales Award
Chic Davis
The cover photo on the 2-23 issue (Reason to Boast) was the best in this large and competitive group. I really liked the format of large, dominant photo and issue on the front. The story teasers on the side are big and simple to read. Great use of space; thanks for not making it too crowded.
Best Example of Effective Advertising Promotion
First Place
"Cardinal Keeler Commemorative, Welcome Archbishop Edwin F. O'Brien" by Chris Reynolds and Chic Davis
This entry has excellent eye appeal and there is a great use of "branding" element. The flow of editorial and advertising content has been put together very well and leads the reader through the book easily. The second publication while presented in a different format, as far as size and stock selection, also displays ease of reading and eye appeal. The success of these two publications is obvious in the finished product.
Best Single Ad, Color
Third Place
"Sweeten Your Holidays" by Joann Washington
This ad stands strong as it is. This contains great photography and well written copy. This small ad demonstrates the power of a single major graphic, which allowed it to finish ahead of many other larger entries.
Best Advertising Volumn Builder
Second Place
"All I Want for Christmas"
This was a good use of split or themed page. The use of color is eye catching and the various ad sizes keep the reader engaged with the concept. Many of the ads had a call to action and directional information creating immediacy for the advertisers. Congrats on a successful campaign.
Best Sports Photo
Honorable Mention
"Homerun Celebration" by Owen Sweeney, III
"Airborn Basketball" by Owen Sweeney, III
Best One-Shot Special Issue
First Place
"Welcome Archbishop Edwin F. O'Brien"
The warm, inviting cover sets a tone for the simple, concise presentation that flows throughout this very readable tribute. Cleanly designed pages are well-organized with easy to follow jumps. Strong photography, varied headlines and pullout quotes speak to the reader. A solid range of well-written stories, with interesting sidebars and anecdotes make the package excel.
Best Special Supplement / Special Issue with Advertising Emphasis
First Place
"Cardinal William H. Keeler"
This issue has strong design and strong photography. The full gloss product is nice. Furthermore, the strong, colorful advertising design make this the clear winner.
Diocesan Directory
Second Place
Archdiocesan Review, by Patti Medinger
This directory features an excellent cover illustrating various activities and special events that take place within the Archdiocese. The directory is spiral bound which is ideal for a book that is designed for reference use and must lie flat. The interior is very well organized presenting archdiocesan data and practical order and format. The printing is excellent and the photographs used are
crisp and clear. A map is included in each parish section. An outstanding directory.
Page 1 Design Non-dailies over 20,000
Second Place in category
Staff
Continuing Coverage
Second Place
George P. Matysek, Jr.
Ongoing coverage of the death penalty debate. Non-Dailies over 20,000.
Education
Second Place
George P. Matysek, Jr.
Coverage of a proposed business tax credit benefiting nonpublic schools. Non-Dailies over 20,000.
Special Section
First place
Staff
Special section covering the appointment of Archbishop O'Brien to the Archdiocese of Baltimore. Non-Dailies over 20,000.
Sports Feature
Second place
Chaz Muth
Profile of a Baltimore priest who enjoys karate. Non-Dailies over 20,000.
Advertising Special Section, Member or Vendor Supported
First Place
Advertising Department
Non-Dailies 15,000 and over
Advertising Special Section, Member or Vendor Supported
Best of Category
Advertising Department
Non-Dailies 15,000 and over
Niche Publication
Second Place
Advertising Department
Non-Dailies 15,000 and over
House Promotion Ads
Third Place
Advertising Department
Non-Dailies 15,000 and over.
Creative Use of Multimedia
First Place
Catholic Review Staff
Non-Daily
Web Site Design
Second Place
Catholic Review Staff
Non-Daily