Advertising Information

About Us and Our Readers

 

The Catholic Review has been in circulation for over 175 years and is still one of Maryland’s largest paid bi-weekly newspapers with over 120,000 adult readers monthly. The Catholic Review is home delivered every other Thursday to 47,000 households via the U.S. Postal Service.

 

Our readers are loyal and have come to trust and respect the Catholic Review for its insightful coverage of news and issues important to family and community and also because it provides information they cannot find elsewhere. Our readers continue to indicate that they place the Catholic Review first among daily or weekly newspapers for advertising that they can trust.

 

Additionally, CatholicReview.org attracts over 25,000 unique visitors monthly, and generates nearly 88,000 page views.

 

In addition to our regular content covering local, national, and world news; health and well-being; entertainment; education; and age-specific information, throughout the year the Catholic Review treats its readers to supplements and special sections on dining, wedding and event planning, retirement living, getaways, home improvement, and more!

 

Catholic Review readers are active, well educated, high income consumers with strong buying power. Every issue of the Catholic Review is a unique opportunity for advertisers to successfully reach these active consumers.

    Gender & Age

        Female: 51%

        Male: 49%

        Median Age: 57

    Level of Education

        Master Degree: 14%

        Some Graduate Studies: 22%

        College Degree: 37%

        Some College: 47%

    Household Income                                

        > $60,000: 32.7%

        $60,000 - $74,999: 11.6%

        $75,000+: 55.7%

        Avg. Household Income: $101,273

    Community Involvement

        Voted in last election: 92.4%

        Wrote to elected public official: 35.7%

        Attended a church retreat: 45.1%

        Helped in religious education: 35.5%

        Active on parish council: 26.6%

        Active on school council:10.9%

    Reader Loyalty

        Subscriber for more than 15 yrs.: 20.1%

        Subscriber for Over 5 Yrs: 54.5%

        Average subscription length: 9.4 years

        Read every issue: 78.2%

        Read at least 3 of 4 Issues: 89.3%

        Share subscription with others:45.1%

Sources: Simmons Market Research 2009; Catholic Press.Org/Survey Commissioned by The Center for Applied Research in the Apostolate, Conducted by: Georgetown University; Winter 2010/Catholic Review Market Research Conducted by: Beacon & Fey Marketing 2010

Rates and Editorial Calendar

For advertising rates and/or a copy of our editorial calendar, please contact the sales department:


Jeff Stintz, Sales Director
jstintz@catholicreview.org
443-524-3150

 

Want more information on our special sections and supplements? Check out our informational sell sheets:
Special Consistory coverage
Wedding and Event Planner
Higher Education 101
Culinary Confessions

Ad Sizes and Specifications *

PRINT:

   Sizes:                                    

    Full Page                        9.5 x 11                                   

    1/2 Page Vertical          4.625 x 10.875

    1/2 Page Horizontal     9.5 x 5.5

    1/3 Page Horizontal     9.5 x 3.5

    1/3 Page Vertical           4.625 x 7.1875

    1/4 Page Standard        4.625 x 5.3125           

    1/4 Page Horizontal     9.5 x 2.75

    1/6 Page Standard       4.625 x 3.5

    1/8 Page Vertical          2.1875 x 5.3125

 

   Specifications:      

    Electronic Ad Submission: Accepted file formats: PDF, JPEG, TIF, and EPS.

    PDF, Art & Photo Requirements: PDFs with all fonts embedded.

    All color images must be in CMYK build (no spot colors), should be minimum  300dpi.

    No crop marks, no registration. PDFs should be made to exact size.

    Black and White line art should be saved at 600dpi bitmap. All black text should be 100% black.

    * Sizes and specifications vary for supplements. Please contact your sales representative for more information.

 

ONLINE:

   Sizes:            

    Leaderboard              728 x 90

    Skyscraper                 180 x 600

    Medium Rectangle   300 x 250

 

   Specifications:

    Maximum File Size: 60k

    DPI: 72

    Animation: 30-sec max

    Acceptable file format: Standard & flash ads (jpg, gif, swf)

    Backup gifs required for all Flash ads

Deadlines

1.       Online ads are available on weekly, monthly, or on annual schedule. Contact your sales representative for availability.

2.      All print display and classified space reservations, ad copy and camera-ready materials are due noon on the Friday prior to the issue date.                                             

    Issue Date       Deadline

    1/26/12          1/20/12

    2/9/12             2/3/12

    2/23/12          2/17/12

    3/8/12             3/2/12

    3/22/12          3/16/12

    4/5/12             3/30/12

    4/19/12          4/13/12

    5/3/12             4/27/12

    5/17/12          5/11/12

    5/31/12          5/25/12

    6/14/12          6/8/12

    6/28/12          6/22/12

    7/12/12          7/6/12

    7/26/12          7/20/12

    8/9/12             8/3/12

    8/23/12          8/17/12

    9/6/12             8/31/12

    9/20/12          9/14/12

    10/4/12          9/28/12

    10/18/12       10/12/12

    11/1/12          10/26/12          

    11/15/12       11/9/12

    11/29/12       11/21/12*

    12/13/12       12/7/12

    12/27/12       12/18/12**

    * Early deadline due to Thanksgiving holiday

    ** Early deadline due to Christmas holiday